Category Management & Insights

||| Trusted category partners. Award-winning team.


Data analytics is our foundation. Our qualitative and quantitative tools open up new ideas, while our team collaboration elevates the results to be most impactful to your business. We know that category insights come in different forms and needs. Here at bsg, we can flex to your needs of captaincy, from guest behavior projects and focus groups, to special projects focused on industry-wide insights, white space opportunities in Target and beyond.

We utilize the multitude of data sources in our toolbox to synthesize a clear, cohesive message for our clients.

Category Management | Buyers Support Group | Target Merchandising Experts
Category Management | Buyers Support Group | Target Merchandising Experts

Category Performance

 Target POS Data
Target Guest Data
Syndicated Data
Price Optimization
Assortment Optimization
Target Captaincy

Planogram Performance

Segmentation Analysis
Merchandising for the Guest Profile
Space Allocation
Space to Sales Analysis
POG Building
Target POG
Planogramming Tools

Consumer Insights

Consumer Spending Trends
Guest Intercepts
Consumer Surveys
Shopper Conversion
Global Trends
Industry Trends

What Our Clients Say

"The bsg Catman Team continues to bring an immense amount of analysis and data to present an unbiased point of view. They are always willing to jump in and assist in any way that they can whenever they can. They bring positive and can-do attitudes to every situation, and their willingness to go the extra mile is evident each and every day. We are so grateful for their expertise, willingness to learn, try new ideas, and their all-around team-first mentality."

Our services are customizable to fit your needs

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