Trend Services

||| Trend forecasting. Brand alignment. Creative support.

Our creative trend division is built with designers and merchandisers who are passionate about product and trend. We are experts in identifying and applying trends to product strategy and design, always leading with the brand ethos.

Forecasting, market and social media analysis, consumer insights- each component offers a new view of our current and future market. Our dedicated team has the tools, skills and capabilities to analyze every angle, offering in-depth insights from macro trends to product specific opportunities. Whether you are looking to gain an understanding of the market, connect with a consumer or align your product to a specific brand, bsg can help customize a project that will accomplish your goals.

Credit: Karin Scholte

Trend Reports

Global Macro Trends

US Market Landscape

Category Specific Reports

Seasonal & Holiday Market Analysis

Custom Deep Dives

Retailer Workshops

Trend Guidance & Focus

Product Differentiation & Ideation

Brand Alignment

Retailer Strategy Alignment

POG Visualization & End Cap Ideation

Creative Services

Graphic & Print Development

Adobe CAD & Photoshop

Product Direction

Packaging Concepts

Store Signage, Endcaps & Shippers

Presentation Templates

Most Recent Reports

Valentines Day- rinck-content-studio-O8PjuNKatJ0-unsplash

2024 Valentines Day Market Analysis

Learn about top graphic, color and category trends for 2024, and how to apply those to your 2025 development.




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2024 Wellness Trends

Understand the upcoming and enduring trends in Wellness products, technologies and consumer priorities.





2023 Holiday

2023 Holiday Market Analysis

Dig into the holiday trends in the market today, and their predicted evolution for 2024 including color, graphics and emerging key items.



Halloween Market Analyis

2023 Fall Seasonal Market Analysis

Market shopping analysis for emerging trends in Halloween and Fall seasonal products. Segments include graphic, color and material trends. This report identifies future themes and highlights product opportunities.


Gifting and Stationery 2024

2024 Gifting & Stationery

Key trends and exciting innovations in home and stationery gifting including graphics, forms and materials.





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S/S 25 Home Consumer Report

Macro trends and insights into the home category including consumer values, key colors, graphic direction, as well as overarching themes and applications for Spring/Summer 2025.



Additional Reports Available